Science Communication Training Program
of the American Fisheries Society
WHY COMMUNICATION TRAINING?
In today's climate of splintered opinions, there is a great need to improve the ways scientists talk about science with non-scientists.
We live in a world of rapidly advancing technology, growing mistrust of science and expertise, and myriad ways for people to gather their own information - which is often not vetted through a scientific process.
At the same time, addressing critical environmental challenges like climate change and biodiversity loss require buy-in from and collaboration among groups of people from diverse backgrounds.
Unfortunately, natural resource professionals often do not receive the training that would help them effectively communicate with their constituents and other broader audiences.
This program was developed to address these needs by providing practical and applicable skills that are relevant to natural resource and fisheries professionals at any stage of their career.
ABOUT THE PROGRAM
Our philosophy:
Communication is a learned skill, and like any skill, improvement takes time, effort, and practice. There is no one method or tool that will make people great communicators - it is a continual journey that allows us to play, refine and grow.
Our approach:
We focus on a multi-faceted, interactive learning approach that is practical and relevant to today's natural resource professionals.
WHO WE ARE
Our training team begins with a core team of four. Each of us offers a different perspective, as we come from varied backgrounds, disciplines, ages, and focal areas. Together with our partners, we bring our expertise and experiences in scientific research and management with art, policy, media, and storytelling.
The Team
As the saying goes, "It takes a village" and that is a good motto for our core training team!
Photo: In 2022, AFS awarded the team recognition for building and running the Climate Ambassador Program. This was the first of several programs the team has conducted. Read on to learn more about the core team , our partners, and the work we do.
Carolyn Hall
Carolyn Hall (she/her) is a Brooklyn, NY based historical marine ecologist, science communications trainer, and award-winning professional contemporary dancer. She holds a MS in marine science from Stony Brook University where she researched the historical impact of dams on access to alewife spawning habitat. After working so much in the public, she became involved in science communication out of the desire to make her and others’ data-rich research more relatable and memorable. Currently, her focus is on personal, interactive art-meets-science projects designed to encourage reconnection between people and their environments. She can often be found along shorelines hatching plans for creative public engagements around fish, water, and climate change. She co-directs science communication programs for the American Fisheries Society, is a co-founder of Exact Communication, is a Creative Programs Coordinator for Genspace, creates the speculative future climate change walking tour 'Sunk Shore' with Clarinda Mac Low, and is a core team member of the eco-art collective Works on Water.
Drue Winters
Drue Banta Winters is a seasoned government affairs and strategic communications advisor with nearly 20 years of experience in natural resources at the federal and state government levels. Drue provides government affairs consulting for clients with an emphasis on fisheries and marine aquaculture. She most recently served as the Policy Director for the American Fisheries Society (AFS). Prior to AFS, she served in a key leadership role for the State of Louisiana on the BP Deepwater Horizon oil spill for Governor Bobby Jindal and later for the Louisiana Department of Wildlife and Fisheries. She is most proud of her work on the long-term recovery of New Orleans following Hurricane Katrina. In that role, Drue served as a federal policy advisor with a focus on flood control, flood insurance and ecosystem restoration for the Federal Coordinator for Gulf Coast Rebuilding. Ms. Winters is a native of south Louisiana. She holds a B.A. from Louisiana State University in political science and a J.D. from LSU’s Paul M. Hebert Law School. She resides in Chevy Chase, Maryland with her family.
Julie Claussen
Julie Claussen is a fisheries research biologist that has worked in the areas of sustainable fisheries management and the conservation of native fish populations. Recognizing the need for scientists to engage with natural resource constituents, Julie was one of the founding partners of the Fisheries Conservation Foundation (FCF), where she now serves as Director of Operations. Through FCF, Julie has conducted research, run workshops and conferences, and provided trainings for several international research partners, including Bhutan, Bahamas, Canada, Thailand, and the International Finance Corporation in Nepal and Pakistan. Through these experiences, she faced the challenges of sharing fisheries science with culturally diverse audiences, and this led her to working with the ABT Framework Training Team, where she now serves on their advisory council. Julie has long been active with the American Fisheries Society (AFS) and was one of the founders of the AFS Science Communication Section. She has received recognition for her work in equal opportunities (Emmeline Moore Prize), and her work to strengthen international ties. Through all her experiences, Julie strongly believes that if natural resource professionals are given the opportunity to build their skills to engage and inspire their intended audiences, then we can be successful in making the changes needed for a sustainable future for fisheries.
Katie O'Reilly
Katie O'Reilly is an Aquatic Invasive Species Specialist with Illinois-Indiana Sea Grant and the Illinois Natural History Survey. Her current role involves coordinating outreach efforts to educate audiences about aquatic invasive species in the North American Great Lakes. She earned a Ph.D. from the University of Notre Dame where her research focused on the impacts of environmental change on coastal Lake Michigan ecosystems. As a graduate student, Katie created the #25DaysofFishmas Twitter campaign to engage with audiences about freshwater biodiversity and she has extensive experience using social media to communicate complex environmental topics. Katie also previously worked as a Science Communication Specialist for the National Sea Grant College Program where she developed communication products for audiences ranging from federal agency leadership to on-the-ground stakeholders like coastal residents.
Our Partners
As part of our village, we work with a variety of groups and partners that join our training to offer their insight and run training sessions in their speciality.
TRAINING COMPONENTS
AUDIENCE CONNECTIONS
It all begins with who you are trying to communicate with; each group you need to engage with is different. Who is your audience and how can you connect with what is relevant to them?
EMOTIONAL CONNECTIONS
As scientists, we are trained to be unbiased, and that often translates into not showing our passion for what we do. But if we don't show we care, why should our audiences?
MESSAGING
Neuroscientists have studied the factors that allow the human brain to pay attention, understand, and remember information. How can we incorporate this knowledge so we can become effective at telling our science stories?
PRESENTATION SKILLS
Scientists love data! And we love to show our data through powerpoint slides and other types of presentations. But is this always the most effective way to present our work?
POLICY ENGAGEMENT
The goal of much of our scientific work is about making change. To achieve lasting change, it often means reaching decision-makers. How best to communicate why change is needed?
MEDIA TRAINING
An effective way to reach broader audiences is through media outlets. How do you get your work noticed for media coverage? What are the elements that journalists and producers are looking for?
CHALLENGING CONVERSATIONS
The world is full of diversity - diverse backgrounds, cultures, and opinions. And not everyone gets along or agrees on everything. How do we talk about science in challenging circumstances?
OUTREACH PRODUCT DEVELOPMENT
Communicating science comes in many forms: videos, social media, fact sheets, photo essays, webinars, and more. What is the right vehicle for your audience? What are the ways to make each product successful?
CURRENT AND PAST TRAININGS
Climate Ambassadors Program
This program began in 2020 with the first cohort of Ambassadors and continued with a second cohort in 2023-24. This program is a two-year commitment with monthly training and working sessions.
Climate Fellows Program
The Fellows program focused on working with state agency biologists. This program ran for nine months in 2021 with monthly training and working sessions.
Agency Training
United States Forest Service • Bureau of Land Management • NOAA Fisheries • Various state agencies
In-Person Workshops
AFS Annual Meeting Spokane 2022
AFS Annual Meeting Grand Rapids 2023
PICES Annual Meeting Seattle 2023
World Fisheries Congress Seattle 2024
AFS Annual Meeting Hawaii 2024
TESTIMONIALS
The Climate Ambassador Program
The Climate Fellows Program
CONTACT US:
For more information, feel free to contact us at: dwinters@fisheries.org