Count nouns vs. mass nouns

How do we as English speakers quantify boundless substances like flour, air, water, milk, sand, and coffee?

Can we make use of those some "container formulas" to quantify substances like wood, glass, and cloth?

Mass nouns covertly subdivide into ones that are quantified through container formulas (a cup of sugar; glass of water, a mug of coffee; a bag of flour), or else body-type formulas (stick of wood, piece of cloth; pane of glass; cake of soap).

In both types of formulas, the ‘of’ seems to denote contents. But are we truly dealing with form and contents in the body-type examples?

Whorf argues that this duality of form and content has a widespread influence on how English speakers conceive of the world more broadly, always needing to contain or objectify formless things in some way

This leads to his argument about the spatialization of time (a second of time, a moment of time, a year in her life, etc.), where we have the intuitive sense that we've spoken about a chunk (contained bit) of time

Hopi does not have mass nouns; all nouns are specified in quantity or mass (e.g., kǝ∙yi, ‘a water’… yǝmni, ‘a quantity of cornflour’)